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Steiner Wanted to Convert his Popularity into Ownership Haas F1

Fastway1.com
January 14, 2024 20:12
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Guenther Steiner at Autosport International 24 with an interview with David Croft. Image: Fastway1.com/ HM Photo

Guenther Steiner's departure from the Haas F1 team has sent shockwaves through the Formula 1 community. The man who played a vital role in bringing an American racing team to the forefront of Formula 1 is no longer part of the operation, leading to a wave of speculation and intrigue. What was the cause of this sudden break? What does the future hold for both Steiner and the team? Let's delve deeper into this surprising turn of events.

The Rise of Guenther Steiner

The journey of Guenther Steiner in Formula 1 is a remarkable one. The Italian, who initially was instrumental in the inception of an American racing team, gradually became the face of Haas F1. It was he who represented the team on and off the track, becoming synonymous with the Haas brand. His popularity skyrocketed after his appearance in the F1 documentary series, "Drive To Survive" on Netflix. Yet, according to Red Bull advisor Helmut Marko, this very rise in popularity sowed the seeds of Steiner's downfall.

The Root of the Conflict

Behind the scenes, tension was brewing between Steiner and Gene Haas, the team's investor and owner. The root of the conflict was the team's underperformance, which had been a continuous concern for a few years. Steiner, on one hand, believed that the team needed more resources for growth. On the other hand, Haas was convinced that the team could perform better with the existing resources. This difference in beliefs led to an inevitable clash.

Helmut Marko's Perspective

Helmut Marko, a prominent figure in the Formula 1 community, has shared his insights into the situation. According to Marko, the reason for Steiner's exit was not the team's underperformance or resource disagreements.

"Let’s put it this way: Anyone who becomes too popular through a documentary like Netflix tends to take off. But if you fly too high too quickly, you will fall more quickly," F1 Insider quoted Marko.

Marko suggested that Steiner wanted to convert his popularity from the Netflix documentary into shares of the team. This did not go down well with Gene Haas, leading to the non-renewal of Steiner's contract for 2024.

The Aftermath of Steiner's Departure

With Ayao Komatsu, the technical director of engineering, taking over as the team principal for 2024 and beyond, the focus of the team will now be on optimizing its resources and internal management structure.

Steiner's Future in Formula 1

Steiner's future in Formula 1 is uncertain at this point. At Autosport International 24 , he expressed his desire to take a break from the sport and spend time with his family, hinting at occasional visits to the paddock for a few races. He also added that he was not interested taking any job in F1 just to be in the sport. He expressed a desire to be challenged to take a new role somewhere within the sport.

David Croft and Guenther Steiner at Autosport International 24
David Croft (left) and Guenther Steiner (right) during the first public interview since Steiner Haas F1 departure. Image: Fastway1.com/ HM Photo

Criticism from F1 Insiders

Steiner's departure has also elicited criticism from several F1 insiders. Ex-Formula 1 boss Bernie Ecclestone was critical of the influence of the Netflix show in popularizing Steiner. Ralf Schumacher, former Formula 1 winner, also expressed his belief that the decline of the team was the responsibility of the man at the top.

The Road Ahead for Haas F1

The Haas F1 team now faces the challenge of improving its performance without Steiner at the helm. With Komatsu, the engineer responsible for the failed development of the 2023 Haas car, as the new team principal, the path to success seems fraught with challenges.

The Impact on the Drivers

The changes within the team will undoubtedly have an impact on its drivers. Nico Hülkenberg, the team's German driver, had expressed his disappointment with the team's performance in the past.

The departure of Guenther Steiner from Haas F1 is a significant event in the landscape of Formula 1. As the sport continues to evolve, it remains to be seen how the team will fare without its familiar face and what the future holds for Steiner. Whether the claims made by Helmut Marko are true or not, one thing is certain: the world of Formula 1 will definitely miss the charismatic Italian who brought an American team to the forefront of the sport.

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