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Why F1 tickets are becoming a bucket list item for Gen Z

Fastway1
October 24, 2025
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Crowd at the Barcelona Grand Prix.

Formula 1 has evolved into a worldwide lifestyle phenomenon rather than merely a sport.
And one of the top things on Gen Z fans' bucket lists these days is going to a live Formula 1 race.

A new generation of fans is learning about Formula 1 in a completely different way, not just as a motorsport but also as a social, cultural, and emotional experience, thanks to the popularity of Netflix's Drive to Survive and social media-driven travel trends.

Here's why Gen Zers now consider F1 tickets to be essential.

A new wave of F1 fandom

Over the past few years, Formula 1's global viewership has increased significantly, with Gen Z being the main driver of this growth.

The sport's youngest fan base, those under 26, are currently one of the fastest-growing demographics, per Formula 1's 2025 Global Fan Survey. Approximately 70% of Gen Z fans watch Formula One every day, frequently via short-form social media instead of traditional television.

What's even more amazing? Women make up almost half of these new fans, demonstrating that F1's appeal is wider and more varied than ever.

This new audience is actively participating rather than merely observing. More than 40% of Gen Z fans who have never been to a race say they intend to do so, frequently as a social event or as part of a dream vacation.

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The “Drive to Survive” effect

Everything was altered by Netflix's Drive to Survive.

F1 was viewed as quick, technical, and occasionally remote prior to the start of the series. It then evolved into a narrative about characters, rivalries, ambition, and drama.

Through human storytelling rather than engines and aerodynamics, Drive to Survive served as a gateway to Formula 1 for a large number of young fans. It made drivers like Max Verstappen, Lando Norris, and Charles Leclerc famous throughout the world.

Attending a race also felt like entering that narrative. Gen Z fans who purchase Formula One tickets will be immersed in a world they have already developed an emotional attachment to, rather than merely watching cars.

Experiences over possessions

Unlike older generations, Gen Z values experiences more than material things. Surveys consistently show that travel, concerts, and live events rank higher on their spending priorities than physical goods.

Attending a Grand Prix offers the perfect combination of excitement, travel, and social connection. It’s not just about the racing — it’s about:

  • Exploring iconic cities like Monaco, Singapore, or Las Vegas
  • Capturing content for social media — the photos, the energy, the atmosphere
  • Sharing moments with friends who’ve followed the same season online

In short, F1 tickets have become a status experience — a way to express passion, adventure, and identity.

The social media factor

Connecting with digital natives is a skill that Formula 1 has perfected. F1 has established a consistent, narrative-driven social presence through everything from behind-the-scenes Instagram reels to TikTok clips of drivers joking.

The sport is ideal for Gen Z fans who prioritize social interaction in their lives. Attending a race is more than just an occasion; it's an experience.

Not only is it entertaining to post from the grandstands in Austin or Monaco Harbor, but it also represents belonging to a global, aspirational community. Like Coachella or major festivals, Formula One has evolved into a cultural event that people want to be seen at.

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The emotional connection

Fans of Generation Z have strong emotional attachments to Formula One. They identify with the individuals, hardships, and backstories of the teams they support.

According to the 2025 Global Fan Survey, 94% of Gen Z fans stated they intend to continue following Formula One for the next five years or longer, and nearly 90% of them stated they care greatly about race results.

After years of watching the sport online, many people view going to a race in person as the ultimate reward because it gives them the opportunity to finally see their heroes in person, hear the cars up close, and experience something global.

How F1’s accessibility and branding appeal to Gen Z

Formula 1 has worked hard to shed its old reputation for exclusivity. With easier ticket access, more global events, and digital ticketing, it’s more approachable than ever.

Races like Miami, Las Vegas, and Madrid are designed as entertainment destinations — combining music, food, nightlife, and culture with racing. This blend of sport and lifestyle perfectly aligns with what Gen Z looks for when they travel.

How Fastway1 fits in

At Fastway1.com, we’ve seen firsthand how demand from younger fans is transforming the ticket market.

Gen Z fans value transparency, digital convenience, and flexibility — exactly what Fastway1 offers. Our platform makes it easy to:

  • Compare ticket options from trusted partners like P1 Travel and Motorsport Tickets
  • Filter by experience (from General Admission to full hospitality packages)
  • Find authentic tickets quickly, without the stress of searching multiple sites

By helping fans discover, compare, and plan their perfect F1 weekend, Fastway1 brings the bucket-list dream of seeing Formula 1 live a little closer for everyone.

To sum up

Formula 1 has evolved from a sport to a cultural phenomenon for Generation Z. One of the most exciting events to cross off the travel bucket list is the live Grand Prix, thanks to Drive to Survive and social media buzz.

One thing is certain as Formula One develops further: the next generation isn't merely observing; they're participating. And for many, going to their first Formula One race will be more than just a journey; it will be a significant event.

Find F1 tickets with Fastway1

At Fastway1.com, we help Formula 1 fans find and compare tickets from verified partners around the world. Whether you’re chasing a dream race weekend or planning your first live Grand Prix, Fastway1 makes it easy to explore, compare, and book confidently.

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FAQ about Fastway1.com

Q: What makes Fastway1.com different from other ticket sellers?
A: Fastway1.com is the only Formula 1 ticket aggregator globally, offering a comprehensive search engine that compiles ticket data from multiple sellers to help fans find available tickets, even when others are sold out.

Q: How does Fastway1.com ensure ticket authenticity?
A: Fastway1.com partners only with established resellers and screen all our partners. However, we do not directly confirm the authenticity of tickets.

Q: Can I purchase tickets directly from Fastway1.com?
A: No, Fastway1.com does not sell tickets directly. Instead, it provides a platform for users to compare prices and availability from partner seller websites, where the actual purchase is completed.

Q: What types of tickets can I find on Fastway1.com?
A: Fastway1.com offers comprehensive listings for various F1 ticket categories, allowing users to filter searches by race and ticket type to find the best options for their needs.

Q: Does Fastway1.com offer any additional services?
A: Not directly, but Fastway1.com has partnered with Booking.com to provide hotel booking options at Booking.com, making it easy for fans to plan their entire Formula 1 experience.

Q: Is Fastway1.com affiliated with Formula 1?
A: Fastway1.com is not affiliated with, endorsed by, or in any commercial partnership with Formula 1 or its associated companies. It operates independently to provide a valuable service to F1 fans.

Q: How can I contact Fastway1.com for support?
A: For any inquiries or support, you can contact Fastway1.com via email at info@fastway1.com. The customer support team aims to respond within 24 hours.

Q: What are the future plans for Fastway1.com?
A: Fastway1.com plans to expand its services beyond ticket sales, including a travel builder tool for planning trips and a future mobile app focused on simplicity and speed. The company also aims to increase partnerships with Formula 1 teams and race organizers.

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